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The ESA announces partnership with IGN, Future Games, and more

The ESA, who is responsible for the annual E3 gaming convention, recently confirmed that after skipping 2020, E3 would be coming back later this year. With the event being digital this year, and in order to “extend its reach to video game fans worldwide,” the ESA announced that it has teamed up with IGN, Polygon, GamesRadar and more.

Making the announcement, the ESA revealed that it “has joined forces with IGN, Future Games (PC Gamer and GamesRadar), GameSpot, Polygon, IGN China and Game Bonfire” in order to expand the reach of 2021’s digital E3 event as far and as wide as possible.

This has reportedly been done with the intention of providing “an unmatched experience with new levels of access for fans around the globe with major publisher showcases, press conferences, thrilling reveals, extended livestreams and special guest appearances, available free online for all attendees.”

These media outlets have been brought in to “integrate and cross promote programming and coverage within the E3 experience. This includes coordinated broadcasts, wide coverage, media talent participation and original programming, among other features.”

E3 historically has relied on its in-person events as well as the spectacle of the games showcases (many of which featured live performances, stage props and more) in order to draw in as big a crowd as possible. With this not being the case this year, it is understandable that the ESA has pursued this audience reach via other methods. It will be interesting to see how E3 pans out this year.

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