Apple have released two new TV adverts at the weekend for the iPad and iPad Mini. The two ads are called ‘Alive’ and ‘Together’ and signal a new style of approach for the company since Steve Jobs died.
Both of the adverts start with a quick display of adjectives shown to the beat of a drum, each highlighting one of the 300,000 applications made specifically for the iPad.[yframe url=’http://www.youtube.com/watch?v=pqTwYa46OKE’]
Apple are focusing now on the software available via their App Store, the biggest selection in the world. The new adverts are much quicker paced and feature a group of voices highlighting words between clips of the tablet computers running various software applications.[yframe url=’http://www.youtube.com/watch?v=jvRaNXmsqcM’]
Apple are partnering the television adverts with a series of new print adverts also focusing on the software side.
Kitguru says: A new direction for Apple, but will it work as well for them?