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Apple have to run ‘Samsung did not copy iPad’ adverts

In one of the more interesting stories this morning Apple have been ordered by a UK judge to publish announcements that Samsung did not copy the design of their iPad, according to Bloomberg.

They said that the judge has forced a notice to remain on Apple’s website for a period of at least six months. Other adverts should be placed in various newspapers and magazines.

Apple have failed to block sales of the Galaxy Tab tablets in the United Kingdom and the repercussions are now starting to flow through.

This new order was not highlighted in the original judgement published on 9th of July but Bloomberg have said that the issue was discussed in the court after the verdict.

Judge Colin Birss said “They do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool. The overall impression produced is different.” It may be difficult to some to imagine a judge used the word ‘cool’ in the verdict.

Apple now have to publish notices that make reference to the court case and should be designed to ‘correct the damaging impression’ that Samsung tablets copied the look of Apple’s products.

Samsung are enjoying the press, offering a statement “Should Apple continue to make excessive legal claims based on such generic designs, innovation in the industry could be harmed and consumer choice unduly limited.”

Kitguru says: A kick in the teeth for Apple or just a short term embarrassment?

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