Apple are showing that their ultra portable laptop, the MacBook Air has been well received from the public. In Q4 2010 they shipped 1.1 million Air laptops, making this new breed of ultra thin laptops one of the companies most successful Mac product launches ever.
Concord Securities analyst Ming Chi Kuo spoke to Appleinsider and said that the figures are 63 percent higher than they had originally estimated. According to other reports, the MacBook Air range have sold quickly to comprise more than a third of Apple’s business in the fourth quarter, selling at a 1 to 2 ratio against the flagship MacBook Pro offerings.
According to Apple they sold 2.9 million notebook systems in Q4 2010, and while they don’t break down the sales figures into product families, we can see that around 40% of the overall sales have been due to the MacBook Air.
Apple’s suppliers also indicate that the company are planning to build 4.5 million Mac system during Q1 2011 which would indicate that they will be one of the few companies to report growth on a quarter to quarter basis.
KitGuru says: The sales of MacBook Air laptops highlight the market shift in sales to more portable machines, which would also be verified by the increased sale of tablet systems and other ultra portables.