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Blackberry 10, will it be enough to rescue RIM?

Research In Motion have had a tough 24 months, their sales figures have dropped significantly and the company seems in a constant state of turmoil in regards to leadership. They are betting their future on Blackberry 10 OS which has been touted for 2013.

The Blackberry 10 Operating System is currently being tested by 50 carriers for rollout in 2013, but the timing may not be as soon as they need.

The company spoke to Roger Cheng in CNET and said “In the last week, BlackBerry 10 achieved Lab Entry with more than 50 carriers — a key step in our preparedness for the launch of BlackBerry 10 in the first quarter of 2013.”

There are still no confirmed dates and many analysts claim that a launch in early 2013 would be ideal, however experts in the field are claiming that the launch will probably be in March.

ZDNET claim that RIM are running a series of roadshows:

  • RIM is working enterprise customers to pitch BlackBerry 10 as it aims to keep core customers.
  • Developers are actively being courted by RIM as it woos the Android crowd with hopes they'll go native.
  • And carriers are being wooed too because RIM needs distribution. Telecom players also don't desperately want a No. 3 platform so they aren't dependent on Android and Apple.

Kitguru says: Some industry sources claim that RIM may struggle to stay afloat in such a competitive market, regardless of the release of OS10. It is certainly going to be a tough year ahead for the company

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