Google has admitted that sales of its most recent Nexus devices, the Nexus 6 smartphone and Nexus 9 tablet, have been sluggish, lowering the company’s revenue a bit. Google commented on this during its first-quarter earnings call, during which the company noted a “decline” in sales of Nexus devices.
So far, neither the Nexus 6 nor the Nexus 9 have managed to match the success of the Nexus 7, which Google has actually discontinued and will no longer sell through the Play Store. Google CFO, Patrick Pichette said: “Other revenues grew 23 percent year over year to $1.8bn, but were down two percent quarter over quarter, driven by year-over-year growth in the Play Store, offset by declines in Nexus and the currency fluctuations.”
What we can take away from this is that the Nexus 7 has been Google’s most successful tablet so far, which was likely largely down to the price. The Nexus 7 was the best option for Android users wanting a reliable tablet but didn’t want to spend the amount of money that an iPad would typically cost.
Unfortunately, since then, Google has underwhelmed with the Nexus 6 and Nexus 9. Not many people want the Nexus 6 due to its large size and price increase over the Nexus 5. On top of that, Google did not help matters by botching its own launch, leaving customers without a way to purchase the smartphone for weeks after its announcement. When the device finally did come in to stock, it sold out within minutes.
While the Nexus 9 had a better chance in the market, it still could not live up to the Nexus 7, which may be why Google has chosen to stop selling it.
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KitGuru Says: Google has discontinued its two best-selling Nexus products- the Nexus 7 and the Nexus 5. It is clear that the company’s new approach to the Nexus lineup is not paying off. It will be interesting to see if Google makes changes to this at the end of this year.