Sandisk is modernising its branding in early 2025

SanDisk, the memory giant known for its flash drives and memory cards, is getting a new branding. The company has revealed a sleek new logo inspired by the “pixel” and a new slogan: “Mindset of Motion”.

Founded in 1988 as SunDisk, the name Sandisk was only established in 1995. Acting as an independent company until 2016, Western Digital acquired it to expand its operations into the flash memory device market. Recently, WD decided to split the storage drive and flash memory segments into two public companies.

This minimalist rebranding, developed in collaboration with ELA Advertising, comes ahead of SanDisk's planned spin-off from parent company Western Digital early next year. The new logo retains the open “D” letterform from the previous design while incorporating a bottom-cutted “S”, leaving it like a side-shaped cone and a square (as a pixel). The new logo's design suggests that the team responsible for it aimed for a futuristic aesthetic, drawing inspiration from logos like NASA's.

Whether you prefer the new logo or not, it was time for Sandisk to update it. It has been pretty much the same logo since 2007, and even the one they had before (from 1995 to 2007), the lettering was still the same as the one that came after. So, in a way, they had the same logo for almost 30 years. If there has been a good time to change it, it's now.

KitGuru says: Have you ever used any Sandisk products? Do you agree that their branding felt a bit dated, or was it good as it was?

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