Xbox reportedly winding down console sales in EMEA regions

As a console platform, Xbox has historically focused on the US market, with Europe, Africa and Asia in particular being relatively weak markets for the US-based Microsoft. Following the recent announcement to changes with its Game Pass subscription service, Xbox is reportedly moving away from EMEA regions almost entirely.

As reported by The Verge, following the announcement of a new Xbox Game Pass tier – alongside the removal of day-one additions from lower tiers (as well as a price increase) – Microsoft looks set to refocus its Xbox plans on a global scale.

According to the report, Microsoft is heavily reducing its console marketing in EMEA regions (Europe, Middle East and Africa), instead choosing to “focus only on Game Pass, cloud gaming, PC, and Xbox controllers.”

With Xbox consoles as a whole selling fewer units than the company had hoped, and Xbox Game Pass growing at a slower rate than expected, it is interesting to see Microsoft choosing to double down on the latter service, no doubt aided by recent deals such as the addition of Game Pass streaming to Amazon’s Fire TV Sticks.

While Microsoft and Xbox are unlikely to be going anywhere any time soon, this latest strategy by the company does not offer much in the way of confidence.

KitGuru says: What do you think of this latest move? Is this an admittance of defeat? Will this shift work out in Xbox’s favour? Let us know down below.

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