SEGA refutes Microsoft acquisition rumours

Earlier this year, it was reported that Microsoft was considering an acquisition of the Japanese entertainment giant SEGA – among other potential purchases. Now, SEGA’s COO has spoken out on these rumours, claiming that “I don't think that kind of transaction is going to happen.”

During this year’s Web Summit tech conference, SEGA’s Chief Operating Officer Shuji Utsumi spoke to CNBC on a number of topics including Sonic the Hedgehog and the potential expansion of its many IPs into other mediums.

Interestingly, the COO also directly addressed the previous rumours that Microsoft were looking to acquire SEGA, with Utsumi saying: “Many companies are interested. We feel honored. We have attractive IPs and potentials. Companies owned by the owner. A strong owner. I don’t think that kind of transaction is going to happen.”

Considering the fact that the COO was singing the praises of SEGA’s current success, it makes sense that the publisher isn’t interested in being acquired for the time being. As mentioned by Utsumi, SEGA owns a bunch of fruitful IPs, many of which are currently performing better than ever.

Following Microsoft’s massive acquisition of Activision Blizzard King, it is somewhat of a relief to see that SEGA is determined to remain independent for now.

KitGuru says: What do you think of the current acquisition spree? Would SEGA benefit from being acquired? What is your favourite SEGA IP? Let us know down below.

Become a Patron!