Production issues may hamper Apple Vision Pro headset launch

After years of working on its own VR/AR hardware, Apple officially announced the Vision Pro headset at WWDC earlier this year. Apple initially projected a sales target of 1 million headsets in 2024, but the company has now reportedly dialled that back. 

The Apple Vision Pro is a $3,499 headset and while the initial announcement trailer may make it seem consumer-oriented, its price puts it far out of the reach of most, even more so than other pricey headsets in recent years, like the Meta Quest Pro and the Valve Index. Still, Apple does expect to see a good amount of initial interest and had set the goal of shipping 1 million units after launch in early 2024.

Now according to The Financial Times, Apple has had to cut its forecasts due to production issues. It is claimed that Apple may only be able to make 400,000 headsets in total for next year. According to supply chain sources, Apple's dual micro-OLED displays and lenses are at the root of the issue.

If Apple is able to bring more production partners on board, then it may be able to brute force its way out of this problem. In the meantime though, plans for Apple's cheaper Vision headset have been delayed.

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KitGuru Says: At its price point, the Vision Pro is a tough sell for consumers. Unfortunately, production issues appear to be delaying Apple's cheaper version. 

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