Asha Sharma replaces Phil Spencer and Sarah Bond as the new EVP and CEO of Microsoft Gaming

A major leadership transition is about to happen at Microsoft Gaming, as Phil Spencer officially announced his retirement. Spencer's departure marks the end of an influential era during which he transformed Xbox from a struggling console brand into what it is now. Joining him in departure is Xbox President Sarah Bond, who has resigned from Microsoft entirely to pursue new opportunities, a move that surprised many who viewed her as Spencer's logical successor.

To lead the division into its next chapter, Microsoft has appointed Asha Sharma as the new Executive Vice President and CEO of Microsoft Gaming. Sharma, with a background in scaling platforms at Meta and Instacart, most recently served as the head of Microsoft's CoreAI product division. In her first message to employees, she emphasised a commitment to “great games” and “the return of Xbox”, while pointing out that the company will not flood its ecosystem with “soulless AI slop”, affirming that games must remain art crafted by humans.

As part of this organisational reset, long-time executive Matt Booty has been elevated to Executive Vice President and Chief Content Officer, reporting directly to Sharma. Booty's expanded role gives him oversight of nearly 40 internal development teams across the Xbox, Bethesda, Activision Blizzard, and King portfolios, putting him in charge of iconic franchises such as Call of Duty, Halo, and The Elder Scrolls.

This shakeup arrives as Xbox celebrates its 25th anniversary and manages a global active user base of over 500 million gamers. While Spencer will remain in an advisory role through the summer of 2026 to ensure a smooth handoff, the new leadership team of Sharma and Booty faces the immediate challenge of navigating slowing hardware sales and the continued integration of the Activision Blizzard acquisition.

Discuss on our Facebook page, HERE.

KitGuru says: The appointment of a platform-scaling expert like Asha Sharma over a gaming-native veteran like Sarah Bond suggests that Satya Nadella views the future of Xbox as a distribution and services challenge rather than just hardware. While Sharma's “no AI slop” pledge is welcome, the departure of both Spencer and Bond, the primary “human faces” of the brand, will likely leave a void in the community. 

Become a Patron!