Tag Archives: Asha Sharma

Following the recent logo refresh, Xbox has now unveiled its upcoming console boot up sequence - set to go live next week.

Xbox’s new CEO Asha Sharma has been quick to take action following the executive’s recent appointment, announcing that Game Pass prices would be coming down, while Call of Duty will no longer be a day-one addition to the service. Teasing even more changes, Sharma has revealed that Xbox’s partnership with the social platform Discord is set to grow further.

New Xbox CEO Asha Sharma has officially retired the controversial “This is an Xbox” marketing campaign. The initiative, which debuted in late 2024, sought to brand everything from smart TVs to handhelds as an Xbox, suggesting that dedicated hardware was optional. According to a Microsoft spokesperson, Sharma pulled the plug …

Xbox recently underwent a massive shake-up, confirming the retirement of long-time head Phil Spencer alongside the announcement that Xbox president Sarah Bond would be stepping down from her role. In the wake of this, Xbox’s new CEO (Asha Sharma) and COO Matt Booty sat down to discuss these latest events and what’s next for the brand.

A major leadership transition is about to happen at Microsoft Gaming, as Phil Spencer officially announced his retirement. Spencer's departure marks the end of an influential era during which he transformed Xbox from a struggling console brand into what it is now. Joining him in departure is Xbox President Sarah …