EVGA ends partnership with Nvidia

For many years, EVGA has been one of Nvidia’s biggest and most popular board partners. However, over the years, it seems the relationship between the two companies has soured, to the point where EVGA is abandoning the GPU market completely. 

In an interview this week with Gamers Nexus, EVGA CEO, Andrew Han, officially announced that EVGA is terminating its partnership with Nvidia and will not be releasing any RTX 40 series graphics cards. EVGA will continue to support the current line-up, and EVGA RTX 30 series cards will continue to be sold while stocks last. However, EVGA will not be making any future GPUs and once all of its obligations to current customers are fulfilled, it will stop producing graphics cards entirely.

EVGA cites “disrespectful treatment” and dwindling profit margins as the primary cause. Due to how the RTX 30 generation was handled, many current EVGA cards are now having to be sold at significant losses. It is also worth noting that Nvidia has been competing with its own partners with its Founders Edition GPUs, which often cost significantly less than custom models from the likes of EVGA, ASUS, Gigabyte, MSI and others.

The majority of EVGA’s revenue comes from sales of Nvidia graphics cards. However, the company makes much greater profits in other areas. With that in mind, the company expects to be able to survive dropping GPUs, as motherboards and power supply sales are more profitable. The company also does not anticipate lay-offs at this time, but that could change.

Nvidia has not yet responded to this news or issued any statement on the matter.

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KitGuru Says: This is a headline none of us expected to see popping up in our feeds. How do you feel about EVGA pulling out of the graphics card market? Do you think we’ll eventually see EVGA return as a board partner for Intel or AMD? 

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