Ubisoft claims microtransactions “makes the player experience more fun”

It’s always interesting to see the different ways that video game publishers talk about the industry to different audiences. In the case of Ubisoft, the company has shared some rather out-of-touch thoughts on monetisation, telling investors that microtransactions make “the player experience more fun.”

As part of the company’s latest annual financial report (shared by MP1st), Ubisoft discussed the publisher’s ‘group business model and strategy’, claiming to utilise “monetization and engagement policies that respect the player experience and are sustainable in the long term.”

According to the publisher, “At Ubisoft, the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more.”

That said, in a follow-up which is rather contradictory to its own words, the publisher continued, “Our monetization offer within premium games makes the player experience more fun by allowing them to personalize their avatars or progress more quickly, however this is always optional.”

Though far from the most egregious publisher to take advantage of microtransactions, Ubisoft is perhaps the most notorious for implementing such monetisation techniques in solely-single player games – from aforementioned cosmetics, to XP boosts, skips and more.

Of course, such language is far from uncommon when it comes to investor speak, with pretty much all shareholder meetings giving insights into a company’s true intentions behind every move. 

Still, it is interesting nonetheless to hear what publishers are saying to those who aren’t as in tune with the industry, and how they say it.

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KitGuru says: What do you think of Ubisoft’s statement? Is it more of the same corpo speak? Or does this represent a doubling down on MTX? Let us know your thoughts down below.

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