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In recent weeks, we've heard rumblings about an upcoming Xbox handheld, in partnership with another big gaming brand. As rumours predicted, that brand appears to be Asus, with an Xbox branded version of the popular ROG Ally handheld.
This week, Asus shared a teaser video showcasing an ROG Ally, complete with an Xbox style gamepad. Naturally, the official Xbox account was the first reply to the tweet, indicating that this is indeed a marketing teaser for the upcoming Xbox-branded handheld.
— Xbox (@Xbox) March 31, 2025
This all follows leaks from March, in which it was claimed that Microsoft would be launching its first Xbox handheld device this year. While the company is still thought to be making its own first-party handheld gaming system, Microsoft has opted to test the market first by partnering up with Asus, who already make well-received Windows 11 handhelds. The new ROG Ally will be an officially licensed Xbox-branded product.
Part of this launch will include more gaming-friendly UI elements for Windows 11, alongside other features intended to help boost game performance.
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KitGuru Says: The ROG Ally is already quite expensive compared to the Steam Deck, although it does pack more power. This new Xbox-branded version should come with new Windows features to improve the handheld gaming experience, something Microsoft has been working on for a couple of years already.
