Don’t expect Borderlands 4 to be heavily discounted for years, claims Gearbox CEO

Gearbox CEO Randy Pitchford has amassed a bit of a reputation for speaking his mind on matters – for better or for worse. Following the recent controversy surrounding his comments on Borderlands 4 potentially costing $80 (even though it was ultimately priced at $70), Pitchford is now drawing attention once again for comments regarding Borderlands 4’s price.

As part of Steam’s most recent sale, Borderlands 3 is currently priced at just $3 – a massive 95% discount compared to its launch back in 2019. Of course, such sales are common in the games industry, with only Nintendo being one of the few publishers to keep their games at full-price for pretty much their entire life.

That said, Randy Pitchford took to Twitter to dissuade fans from waiting for any Borderlands 4 sales following its release in a few months time, writing: “Sales like this and Borderlands 3 showing up on console subscription programs took over 5 years from the game’s launch to happen. Take advantage when it’s here!”

While on its own an inoffensive comment, Pitchford concluded by claiming that “to set expectations, it will be even longer before this kind of thing happens in the next cycle with Borderlands 4.”

While Borderlands 4 may not have gone for the new industry high of an $80 price tag, it seems Gearbox/Randy/Take-Two are hoping to benefit in the long term by keeping discounts of the game to a minimum.

It will be interesting to see how this pans out and whether it ultimately leads to lower sales when compared to BL3 in the long run.

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KitGuru says: Are you excited for Borderlands 4? Were you planning to pick it up day-one? If not, has this incentivised you to do so? Let us know down below.

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