Back in 2014/2015, Oculus was the go-to company as far as virtual reality was concerned, then in 2016, things began snowballing downhill pretty quickly. One of the key reasons so many were turned away was pricing, the headset itself came in at £500 at launch, which was worsened by the £199 Touch controllers. Now, Oculus is hoping to win over those who were previously burned by pricing, cutting the Rift+Touch bundle down to just $399/£399- A far cry from the original £700 bundle price.
Unfortunately, this $200 price drop is only temporary, as part of the ‘Summer of Rift' event. However, it is worth noting that prior to this, retail prices had already begun dropping in some countries, particularly in Germany, where the site Alternate.de has the Rift+Touch bundle up for 449 Euros, which is around £399. I imagine by the end of this year, the Rift will have another permanent price cut to try and encourage further sales.
If you do end up deciding to drop some cash on a Rift while they are cheap, then you can look forward to one big game launch each month for the rest of the year. This includes games like Robo Recall, Wilson's Heart and Lone Echo, all of which were received well.
KitGuru Says: Given all the excitement and buzz there was surrounding Oculus prior to launch, it has been a shame to see things drift so far down hill so quickly. Still, the headset stacks up against the Vive well with the touch controllers, so if you wanted to give VR a whirl, £399 isn't exactly a bad price.