HTC has been doing its fair part of market research, one of the topics being whether customers prefer thin smartphones or smartphones that compromise a couple of millimetres here and there for better battery life. At the end of the research it was discovered that thinner, more aesthetically pleasing phones were preferred. Furthermore, HTC has apparently since scrapped plans for 3000 mAh capacity or more smartphones from its roadmap. As comparison, an average smartphone battery capacity today is between 1500 and 1800 mAh.
HTC's One X has both a larger battery and a thinner waistline than its predecessors
But all hope is not lost yet for fans of HTC’s smartphones who also want better battery life, they are investing in new battery technologies and better power management within the software. HTC’s vice president of product strategy, Bjorn Kilburn, did not forget to point out that the One X flagship has a larger battery while being thinner than the HTC Sensation.
KitGuru says: Hardware is soon approaching its limits in a smartphone, bring on the software optimisations.
HTC reckons we prefer thin phones over battery life,
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April 20, 2012
#1
I blame the hipsters that wear the tightest jeans in the market.
April 21, 2012
#2
[...] plans going forward at an event in Seattle. We have already discovered that plans for phones with larger capactity batteries have been dropped, and now hardware QWERTY phones are destined for the same fate. The ChaCha could well have been the [...]
April 23, 2012
#3
[...] plans going forward at an event in Seattle. We have already discovered that plans for phones with larger capactity batteries have been dropped, and now hardware QWERTY phones are destined for the same [...]
April 26, 2012
#4
[...] has a different thinking to HTC; “when it comes to buying a new smartphone, pocket appeal and a long battery life are two of [...]