If someone offered you a domain name for $13 million you are likely to either laugh, or faint. But one of the nets most sought after names has just sold at auction for $13 million (£8.2 million).
The domain name went on sale in July after the former owner went bankrupt. No one know who has bought the URL, but it was placed by Clover Holdings, a company registered on the Caribbean Island of St Vincent.
We all know that sex sells, and the sale of this domain will only be finalised once it wins approval from a california bankruptcy court that is currently overseeing the disposal of Escom assets.
“The proposed sale to buyer was the product of arms-length, good faith negotiations in which the debtor bargained for maximum possible purchase price for the assets,” Escom attorney Jeffrey Dulberg wrote to the court.
Sex.com has moved between owners a couple of times since it was first registered by Gary Kremen who was the founder of match.com in 1994 – an internet dating site.
The domain was actually sold for less this time around, as the last changover cost Escrom LLC $14 million.
KitGuru says: The google hits will be high and if the right site is in place, then the money will be rouped quickly enough.