Everyone can think back to the days when they spend 3 hours in a single class room, doing double-period lectures in subjects that make you want to commit suicide. The CPU giant has come up with a solution and we sent Guru of the Games, Max Smolaks, into London to investigate Intel's spin on the phenomenon known as a Tweet-Up.
When you read up on tweet-ups, you get the idea that a small group of like-minded individuals will get together in a nice, quiet pub, on a country lane, and – you know – tweet away.
In the same year that the black and white classic King Kong was thrilling audiences across the world in glorious black and white, reporter John W. Hill joined forces with PR director Donald Knowlton and a legend of a PR company was formed. The company represents Intel and its London offices contain a suitable amount of polished marble and granite. Enter a throng of IT hacks and Intel partner companies. Let the presenting begin.
With a range of topics stretching from massive improvements in the speed of Intel graphics to the stability being provided by Intel proprietary technology in its latest SSD drives for corporates, through to the flattest of mini ITX mainboards, no one presenter stayed in front of the crowd for more than 3 minutes. Not even Asus man with his yet-to-be-launched, ultra portable notebook devices. Nice.
Alongside the mercifully quick presentations on screen, there was plenty of food and drink on offer to keep the audience happy. However, during the discussion of how Intel turns sand into gold, there was at least one misunderstanding about the desert menu options.
Preparation for the event included some very educational posters on how the chocolate wafers are made.
On the day, there was a driving game set up on an Intel laptop – fastest lap wins. Top gaming clan Dignitas made sure their senior guys were on hand to guarantee all competitors completed the course properly. Everyone was force to have a crack, even the Hill and Knowlton ladies who had already imbibed [KitGuru recommends against drink driving kids – Ed]. Naturally, Guru of the Games – Max Smolaks – slapped all of the opposition aside to claim top prize. Nuff said about KitGuru gaming prowess.
KitGuru says: Overall, this was an interesting event that gave Intel a chance to get everyone up to speed on their thinking and general direction, ahead of September's IDF. We particularly liked David Byrne's presentation on SSDs and will bring you that shortly.
Comment below or in the KitGuru forums.