Home / Channel / General Tech / Amazon is scaling back its hardware efforts

Amazon is scaling back its hardware efforts

So, does anyone remember last year when Amazon attempted to release a smartphone? No? … I didn’t think so. Since the Fire Phone flopped last year, costing Amazon as much as £100 million, the company has decided that it would be a wise idea to scale back its hardware efforts a bit.

Since the Fire Phone incident, Amazon has let go of several engineers who worked at the company’s Lab 126, according to The Wall Street Journal. Now Lab 126 has had some internal reshuffling, combining two separate hardware divisions in to one.


Some upcoming products seemingly dropped thanks to the changes include a 14-inch tablet, a stylus known as Nitro and even a projector. It is currently unclear if these projects have been put on hold or outright cancelled. There were likely many more projects being planned but since Amazon took such a hit on its smartphone, it may not be ready to take any more risks for a while.

Discuss on our Facebook page, HERE.

KitGuru Says: Amazon’s Fire Phone just wasn’t a competitive device. On top of that, the Android smartphone market is already saturated enough, so breaking in to that so late must be hard. That said, Amazon has had some success with its Kindle tablets, so all hope is not lost for Amazon’s hardware division. 

Become a Patron!

Check Also

Briony builds ALL WHITE PC in the Limited Edition DARK BASE 700

Back in 2017 Leo took at look at the Dark Base 700 from Be Quiet! Leo liked the case with its sleek styling and impressively quiet design but thought it was a little on the pricey side. During CES a new version of the case, the 'Limited edition White Dark Base 700' was announced. With only 3000 units available there hasn't been much movement on the price with the case retailing for £166.99. I was sent one of the 3000 cases and was happy to use it to create an all white build and document the whole process on video.