It seems that Samsung is still worried about the public perception towards itself following the Galaxy Note 7 recall. In an effort to try and minimise damage further, Samsung has published an open-letter apology, which has been published both on its own blog and as a full-page advertisement in several newspapers over in the US.
The message to Note 7 customers, which was also published online, addresses the company's “valued customers” and explains that an “important tenet” of Samsung's mission is to offer “best-in-class safety and quality”.
“Because we had not gone on general sale in Europe with the Note7, there were a small number of affected customers here. For those customers who received the device during the pre-order phase, we recognise that we have not lived up to your expectations, or our own high standards. For this, we are truly sorry.”
“We take seriously our responsibility to address concerns about safety and quality. In collaboration with government agencies and industry partners around the world, we are taking proactive steps to do better”. The letter then goes on to give an update on what Samsung has been up to in the wake of the Note 7 disaster. For starters, the Note 7 is no longer in production but while the main cause of the battery issue has still not been narrowed down, the company is still committed to investigating and has enlisted experts to carefully revisit every aspect of the device from design, hardware, software and the manufacturing process.
KitGuru Says: We have yet to see how the Galaxy Note 7's recall will impact Samsung's smartphone sales next year but it seems, for now, Samsung has done everything it can to try and move past this situation and start to make it right with customers. Have any of you been put off buying Samsung devices?