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The Fine Bros to give up trademarks and release Content ID claims

The last few days haven't been great for The Fine Bros. Towards the end of last week, the YouTube channel announced ‘React World' a way for other channels to buy a license to use the ‘React' name in their own videos and series. This didn't go down well and led to a massive backlash that cost the channel well over 200,000 subscribers in just a matter of days. Now, the back peddling has begun and React World will be no more.

Rather than making a new video explaining the decision, The Fine Bros left a written message on Medium, saying that “we're here to apologize”.

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From the sounds of it, the YouTube duo understands that the main concern amongst people was that the trademarks could be used to bully other channels into submission so going forward, The Fine Brothers will be rescinding all of their “React” trademarks and applications.

The React World program is also going to be discontinued and all Content ID claims that The Fine Bros has put out there will be released though that last one could take some time due to the paperwork involved.

“The concerns people have about React World are understandable, and that people see a link between that and our past video takedowns, but those were mistakes from an earlier time. It makes perfect sense for people to distrust our motives here, but we are confident that our actions will speak louder than these words moving forward.”

KitGuru Says: The Fine Bros YouTube channel went from 14.1 million subscribers down to 13.7 million in just a few days. Maybe now that React World is discontinued and the trademarks the company currently holds are set to be rescinded, some of that lost fan base will return. 

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11 comments

  1. Work extremely hard to build a reputation ,Take A few seconds to destroy it. take years to rebuild even a fraction of it A very slow long hard slog to rekindle it

  2. from 14m to 13m subs, and counting DOWN.

  3. I thought this would be relevant, a live count of their subscriber count https://www.youtube.com/watch?v=u_qoGYnBJsY

  4. Didn’t know these guys, didn’t care, until I learned they were content trolling other content creators over something that has been around since Cosby back in the day. These guys are douche bags and deserve to lose all their subscribers. They had their 15 minutes.

  5. Gary 'Gazza' Keen

    Slow yet satisfying

  6. I hate that this glorious video is not in 1080p…..

    😉

  7. Thetruthisntalwayspopular

    Never heard of them lol.

  8. loved their videos and i have to admit i wasnt a fan of how they were trying to bully themselves. glad they backed out but i’m sure it has everything to do with the number of subscribers they have lost and not something that came out of their heart.

  9. ❝my neighbor’ s mate Is getting 98$. HOURLY. on the internet❞….A few days ago new McLaren F1 subsequent after earning 18,512$,,,this was my previous month’s paycheck ,and-a little over, 17k$ Last month ..3-5 h/r of work a day ..with extra open doors & weekly. paychecks.. it’s realy the easiest work I have ever Do.. I Joined This 7 months ago and now making over 87$, p/h.Learn More right Here:180➤➤➤➤➤ http://GlobalSuperEmploymentVacanciesReportsProfitable/GetPaid/98$hourly…. .❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦:❦::::180…

  10. Overstep your mark, get slapped down. This is the whole of the law….

  11. What I find remarkable is that, in spite of their having been on the Internet for literally years now, they seemed to have never learned a basic lesson of the Internet: DO NOT TRY TO RULE THE INTERNET! DO NOT TRY TO CENSOR OR CONTROL USERS.

    That’s been a basic rule and law of the Internet since the very beginning.

    Being a bit of a compassionate sort I’ll help them out a little so they won’t make this mistake, again.

    http://vignette3.wikia.nocookie.net/meme/images/2/27/Rules.jpg.jpg/revision/latest?cb=20150301110617

    That’s the Rules Of The Internet. Even the FCC has adopted them so they’re legit!