Tag Archives: Trademark

Ever since Nintendo announced its NSO (Nintendo Switch Online) service, many fans have been hoping that we would see the console manufacturer offer classic GameCube titles as part of the subscription. So far, this has yet to come to fruition – though a new trademark hints at the fact that …

Shortly after the launch of Red Dead Redemption 2, Dan Houser, co-founder of Rockstar Games, left the company. After staying quiet for a few years, he officially unveiled his new company this year, known as Absurd Ventures. Now, months later, we have the first hints at what the company is …

The Day Before was a much-anticipated open-world survival MMO “set in a deadly, post-pandemic America overrun by flesh-hungry infected and survivors killing each other for food, weapons, and cars”. Unfortunately, with each new development update, the title is looking more and more like vapourware. The game’s most recent setback was …

For the past generation or so, Astro Bot has somewhat become the mascot for PlayStation and its various console hardware, with the first-gen PSVR headset getting the standalone ‘Astro Bot: Rescue Mission’ and the PS5 bringing the excellent pack-in title Astro’s Playroom. Those wanting a new adventure with PlayStation’s robotic …

The Day Before has garnered a lot of hype over the past year, going on to become the most wishlisted game on Steam and earning spots in big public keynotes, including Nvidia's recent GeForce Special Event at CES. However, fans are growing increasingly concerned about the game's development progress, as a promised gameplay trailer has been pushed back, along with the release of the game. 

It has been a while since Valve last released a game, and even longer since the company started a new IP. Soon, we might be getting both, as Valve has registered a trademark for a new game called ‘Neon Prime’.  Valve filed a trademark for the name, filing it under …

Console mascots may not be as popular as they once were, but the creation of an iconic video game character associated with a specific system can help boost sales and cultural mindshare. Knack was Sony’s first PS4 mascot, and while reception to all of Knack’s games were lukewarm, the notion …

We've known for a while now that Bethesda has greenlit a few unannounced games after being acquired by Microsoft. One of those titles, Redfall, was unveiled at E3 last year and now, we know about another upcoming project – SpyTeam. A new trademark application for a game called SpyTeam was …

Like many other gaming companies, Epic Games is also interested in the Metaverse. It even announced it would invest $1 billion to accelerate its vision of the Metaverse, combining its IP with new technology to create new social experiences. Up to now, we didn't have a name for Epic's Metaverse, but …

In recent months, fresh rumours have been building around a new Splinter Cell game. Over the summer, Ubisoft reportedly greenlit a new game in the series, which will apparently take the franchise in a new open world direction. We may have slight confirmation of this now from Ubisoft itself, as …

Quite often, companies with well established brands will trademark all potential future iterations of that brand in order to ensure that no legal issues arise in the future. In Japan, Sony has trademarked the PlayStation brand all the way up to PS10. That being said, it appears the company did …

AMD has trademarked a new technology named Infinity Cache. This technology is expected to feature in the upcoming RDNA 2 graphics cards that AMD is developing, compensating the “lack” of bandwidth by offering a faster cache memory for data that is more frequently accessed. As reported by @momomo_us, AMD has …

With an industry as secretive as the video games industry, trademarks are often one way to determine whether a publisher is interested in its list of long dormant IP. In Nintendo’s case, it appears as though the console manufacturer has no interest in the much-loved Eternal Darkness, as the trademark …

Recently, we reported on rumours that suggested a new Gran Turismo game was in development for release on the PlayStation 5 in 2020. Now, this rumour appears all but confirmed, as Gran Turismo and Polyphony Digital trademarks were discovered to have been filed in Argentina on the 4th of June …

If you ever doubted Sony’s long-term commitment to the gaming industry, you can now rest easy. Sony Interactive Entertainment have trademarked the names “PS6, PS7, PS8, PS9 and PS10” in Japan, all before the PS5 has even released. While this might simply seem like standard practice for most companies, the …

Earlier this year, Project Cars developer Slight Mad Studios debuted its own high-end gaming console, dubbed the Mad Box. Aiming for a release no earlier than 2022, the device has already undergone a major redesign and will now have to change its name after the studio withdrew its ‘Mad Box’ …

Apple has dabbled in gaming over the years but has never really put much investment into helping developers or obtaining exclusive content. That is going to change later this year with the launch of Apple Arcade, a subscription service that aims to curate iOS titles into a library of impressive …

Way back in 2007, Sony proudly announced that Rockstar would be producing an exclusive game for the PlayStation 3. This was set to be a stealth-action game called Agent and rumours surrounding its development have swirled for years. The game was never officially canceled but this week, it looks like …

Back in June, we learned that Bungie would begin working on brand new IP outside of Destiny thanks to support from Chinese publisher, NetEase. The publisher invested $100 million in Bungie, giving the studio resources to manage multiple projects at once. Now, we have our first hint at what Bungie's …

Apple ran into some difficulty with the courts in China recently, when it was ruled that its iPhone brand wasn't “widely known,” enough for it to hold copyright on it. In comparison though, Facebook has fared far better, achieving ownership of its own name against a local Chinese firm, which …

Update: A few weeks back, Ubisoft and EA were butting heads a little bit over a trademark for the word ‘Ghost'. EA had applied for the trademark in relation to its Need for Speed development studio, Ghost Games. However, Ubisoft argued that this could have an impact on its Ghost Recon …

Alan Wake developed something of a cult following after its release several years ago. Since then, Remedy Studios has toyed with the idea of a sequel but for now, it is focussed on Quantum Break, its new Sci-Fi action game which hits the Xbox One and PC in April. However, …

Ubisoft and EA are currently having a bit of a legal squabble over a trademark to the word ‘Ghost'. EA applied to trademark the word last year for its Ghost Games studio, which works on Need for Speed. However, Ubisoft isn't too fond of this as the publisher believes it …

The last few days haven't been great for The Fine Bros. Towards the end of last week, the YouTube channel announced ‘React World' a way for other channels to buy a license to use the ‘React' name in their own videos and series. This didn't go down well and led …

The Fine Brothers have had a bit of a rough weekend and the PR nightmare isn't slowing down at all. The pair have one of the biggest channels on YouTube and are responsible for several series of ‘reaction' style videos showing people of different ages reacting to things like Netflix …

A few weeks ago, it was discovered that Sony was in the process of trying to trademark the term ‘Let's Play', despite the fact that it is a generic term used by the gaming community at large. At first, the US Patent and Trademark Office told Sony that it would …

We recently heard that Sony is currently trying to trademark the term ‘Let's Play', a fairly common phrase used by YouTubers and streamers. Now, a law firm specializing in video games/entertainment is formally protesting this, arguing that the term is now ‘generic' and should not be trademarked. The US Patent and Trademark …

It recently came to light that Sony is attempting to trademark the term ‘Let's Play', a phrase that most are familiar with from YouTube as content creators create playthroughs of games. However, it seems that the US Patent and Trademark Office aren't satisfied with Sony's application and has rejected it- …

We are all pretty familiar with the concept of a Let's Play at this point, YouTubers and streamers use the phrase often to describe their playthrough of a game. However, it looks like Sony is trying to claim the phrase, according to a recent trademark listing at the US Patent …

At Blizzcon last year, Blizzard officially announced its first brand new IP in years, Overwatch, a team based first person shooter title. However, it was later discovered that another company owned the trademark to Overwatch and in a worst-case scenario, Blizzard may have had to rename the game it just …