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It looks like Google is going to be doing away with one of the less enjoyable aspects about YouTube- the unskippable 30 second ads. Google announced this week that pre-roll advertisements would be skippable going forward, making it less of a hassle while streaming YouTube to a TV, console or mobile device.
Google confirmed to The BBC that it plans to do away with unskippable 30 second advertisements from 2018 onwards, instead choosing to focus on shorter formats as longer ads are often deemed to be annoying by viewers.
This also helps YouTube better represent the difference between online video and TV. 30 second adverts were first introduced during the TV age but aren't necessarily effective when it comes to video on demand services. The hope is that this will encourage some creativity when it comes to ads being placed online.
KitGuru Says: Obviously, many will just use adblock on PC to remove ads entirely, even if free to view content producers (like ourselves) would rather you didn't so that we can continue doing it. However, with unskippable ads now going away, I do wonder if people will be more willing to switch off the adblock on YouTube. I know it will be a relief for me, particularly when watching videos on my TV.
I won’t be more willing to switch off the ad block no matter what they do.
Ads are shit and have never been of interest to me. I’ve never seen an ad I like nor have I ever seen I’ve and wanted whatever it’s selling.
The only, ONLY, form of advertising I haven’t found totally unacceptable is Linus Tech Tips paid slots and shout outs (Corsair Master Case, Tunnel Bear, etc) because they’re not totally prerecorded and worked into that video, often with hilarious side affects.
I fully understand site needs to make money and that ads is the easy and less painful way to do it. I don’t mind ads as long as they are not *IN YOUR FACE*. Problem is that 95% of the time is garbage. YouTube is the worst. If it ain’t creepy sex ads or fake software it’s insurance. The video ads just need to die asap. They are the biggest reason people use ad-block on YouTube.
No shit they’re annoying to viewers… a business model that enrages your users is not the best business model. Keep on trying and hopefully you’ll develop something that isn’t an active impediment where I have to watch the same 5 adverts over and over and over.
“PLAY GAME OF WAR”, “PLAY GAME OF WAR”, “PLAY GAME OF WAR”, “PLAY GAME OF WAR”, “PLAY GAME OF WAR”. O_O
*PLAY WORLD OF TANKS*, *PLAY WORLD OF TANKS*, *PLAY WORLD OF TANKS*, *PLAY WORLD OF TANKS*, 0_0
:'(
for me it’s either Forex or some ”generic X of Y freemium trash of the month” game