Facebook revenue and profits have been higher than predicted by analysts, after what is being described as an explosion in mobile traffic and therefore mobile advertising. Impressively, the social network beat out expectations by over 40 per cent, raising its quarterly revenue to just under $1.6 (£1) billion.
This equated out to a profit of $64 (£40) million. According to founder Mark Zuckerberg, mobile revenue made up nearly a quarter of the site’s income, which was a reasonable increase over just 14 per cent in the previous three month period.
Despite that jump however, the biggest change came was in how people were accessing the site, as for the first time more people visited it using their smartphones than on their desktop PCs or laptops. “In 2012, we connected over a billion people and became a mobile company,” said Zuckerberg (via the Guardian).
Despite the growth of Facebook however, we heard recently that Google+ is playing a good game of catchup. We learned that it had eclipsed Twitter with its active user base, suggesting impressive expansion considering it was initially described as a ghost town by the media.
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