The first indication that something was afoot came from Major Nelson himself. Larry Hryb, current head of programming for Microsoft's Xbox Live platform, said in a tweet that the company plans on celebrating the 10 year anniversary of Xbox Live with its users; and already the freebies have begun to appear.
No competitions have been announced or entered, no gaming journalists are being teased, this looks like Microsoft is simply rewarding long time Xbox gamers with a surprise and it's a big one. According to images posted over on Kotaku, it's a free Xbox 360 anniversary edition, along with custom controller and Xbox Live 10th birthday box.
It's being speculated that the person that received it may well have just had his ten year anniversary of having an Xbox Live account. That's at the very least a few hundred pounds of Live subscription costs, but a custom Xbox could end up being worth far more than that in the long run – depending on how many of these Microsoft ships out.
KitGuru Says: When did you guys get Xbox Live for the first time? Have you had it going since?