Hewlett Packard have been in the press recently for dropping the price of their doomed Touchpad to $99 in the US, translating to a whopping $300 loss per tablet sold. Best Buy have dropped the price of the Playbook to try and clean some of their inventory.
Best Buy are discounting the 16GB Playbook to $449.99 and the 32GB Playbook to $549.99 – both $50 price reductions. The 64GB model which isn’t selling well, gets a huge $150 reduction to $549.99. Very few people can pay $700 for a tablet anyway.
The sale is estimated to boost sales figures a little, but the discount isn’t high enough to cause a rush for sales, such as the $99 TouchPad, which sold out within the space of a few days. RIM have estimated to have shipped only 500,000 Playbooks in four months.
Kitguru says: Other tablets are struggling to get any percentage of the market, with Apple still dominating.