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Acer CEO warns Microsoft to ‘think twice’ about Surface tablet

Microsoft’s Surface tablet has been in the news recently, however their partners don’t seem to happy with the planned October release. We spoke to an industry insider a couple of hours ago who said that a handful of leading executives are thinking of pulling out of the Windows 8 tablet market completely.

The problem for Microsoft is that they will be competing against their partners who will also be selling Windows 8 based tablet computers. All of these companies have to pay Microsoft a licensing fee for the new operating system, giving Microsoft a price advantage right from the start.

JT Wang, CEO for Acer has shared his own views on this, speaking to the Financial Times he criticized Microsoft for releasing the tablet.

Steve Ballmer, Microsoft CEO. They know their partners are annoyed with the Surface tablet release in October, but they are still going ahead. Will this damage their relationships with the companies who support them? It already has.

He said “Think twice, It will create a huge negative impact for the ecosystem and other brands may take a negative reaction. It is not something you are good at so please think twice.”

Wang is hinting at the disastrous results Microsoft have experienced in the smartphone market to date. The punter in the street has voted with their wallet, opting for iOS or Google Android devices. The market for Blackberry and Windows Phone products is very narrow and shows no sign of improving.

Microsoft have already admitted in a report that their Surface tablet would ‘affect OEM commitment to Windows’, but they aren’t concerned enough to withdraw the product.

Kitguru says: Will Microsoft be able to take a portion of the tablet market, or are they doomed to the failures they have experienced before in the mobile space?

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