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Nvidia GeForce Titan X to be significantly overpriced in Europe

Despite of early rumours, Nvidia Corp. decided not to increase recommended price of its top-of-the-range GeForce GTX Titan X graphics card from $999 to $1349 in the U.S. However, at current exchange rates and with value added taxes in Europe, the graphics adapter will be considerably more expensive in this part of the world than in the U.S.

Typically companies like Nvidia and AMD adjust prices in different parts of the world so that to make them more or less similar and avoid “grey” imports from one country to another. However, due to the recent meteoric rise of the U.S. dollar against many currencies, this will not be exactly the case this time, which is why the latest GeForce GTX Titan X graphics adapters will be significantly more expensive in mainland Europe and the U.K. than in the U.S.

The official manufacturer suggested retail price (MSRP) of the GeForce GTX Titan X in the United Kingdom is £879, which is around $1300. Overclockers UK offers only two graphics cards at such price price-point: one from OcUK itself and another from Palit. All other graphics boards cost more than that. Nvidia’s flagship offering will cost 30 per cent more in the U.K. than in the U.S.


Due to different taxes in various countries in Eurozone, the GeForce GTX Titan X will cost €1149 in Germany, €1199 in France, Spain, Holland and Belgium, €1249 in Italy and the Baltic states as well as €1269 in Finland, reports Fudzilla.

The top-of-the-range graphics board from Nvidia will be priced at CHF 1199 ($1212) in Switzerland, SEK 11999 ($1293) in Sweden, NOK 11199 ($1387) in Norway and DKK 9499 ($1363) in Denmark.

Nvidia GeForce GTX Titan X graphics card is powered by the GM200 “Big Maxwell” graphics processing unit with 3072 stream processors, 192 texture mapping units, 96 raster operations pipelines and 384-bit memory bus. The graphics adapter carries 12GB of high-speed GDDR5 memory onboard. A contract manufacturer makes all GeForce GTX Titan X graphics boards under the supervision of Nvidia.

Nvidia GeForce GTX Titan X will be available in stores later this month.

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KitGuru Says: While demand for ultra-expensive graphics cards is not really flexible and Nvidia will hardly sell a lot less GeForce GTX Titan X adapters because of high prices, it is still a bit sad to see that the difference between European and the U.S. prices is now higher than ever and exceeds 30 per cent in many cases.

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