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Nvidia quietly begins to slash price of GeForce GTX Titan Z for PC makers

Nvidia Corp. has quietly began to provide subsidies to system builders who sell gaming personal computers with its GeForce GTX Titan Z graphics card inside.

Nvidia’s GeForce GTX Titan Z graphics card has always looked like a rare exotic rather than a solution for gamers. At the price of $3000/£2000 per unit it is not easy to find a customer for the dual-chip flagship graphics board. Moreover, Nvidia even decided not to provide samples to the press and created a mystery about actual performance of the Titan Z. While rare, exotic and mysterious products fascinate people in the world of fashion and luxury, it turns out that this strategy just does not work in the world of PC hardware.

SweClockers reports that at present Nvidia can provide up to a 37 per cent discount per single GeForce GTX Titan Z graphics card to system builders in Sweden. The recommended price of the Titan Z in the country is 27000 SEK with taxes ($3877, £2336), but Nvidia can slash 10000 SEK ($1436, £865) if the graphics card is installed into a gaming PC. As a result, systems featuring Nvidia’s GeForce GTX Titan Z get more competitive in terms of pricing than PCs powered by AMD’s Radeon R9 295 X2.


At present it is unclear whether Nvidia also provides similar discounts on the GeForce GTX Titan Z graphics cards in different countries, but such scenario is a highly likely one.

The Nvidia GeForce GTX Titan Z is powered by two Nvidia GK110 GPUs in their full configuration with 2880 stream processors, 240 texture units and 48 raster operations pipelines. The graphics processors operate at 705MHz in default mode and 876MHz in “boost” mode. The board features 12GB of GDDR5 memory (6GB with 384-bit bus per GPU) that operates at 7.0GHz effective clock-rate. Given that clock-rates of the GeForce GTX Titan Z graphics cards are lower compared to those of the GeForce GTX Titan Black, two Titan Black graphics cards in SLI mode will always outperform the Titan Z.

Nvidia did not comment on the news-story.

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KitGuru Says: It is completely unclear why Nvidia wants to keep its $3000 price-tag on the GeForce GTX Titan Z if demand is not high. The graphics card clearly does not outperform the Radeon R9 295X2 in all benchmarks. Meanwhile, the dual-chip flagship from AMD costs $1500. Slashing the price of the GeForce GTX Titan Z to a sub-$2000 level (preferably to $1500) would clearly boost demand for the graphics board, but would naturally infuriate current owners of the Titan Z.

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