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AMD sends anti-scalping measures to retailers ahead of new CPU and GPU launches

After seeing what happened with the launch of the RTX 30 series graphics cards, AMD has contacted retailers to put anti-scalping measures in place. The goal is to ensure as many RX 6000 GPUs and Ryzen 5000 CPUs go to legitimate customers as possible. 

The AMD confidential document shared by RedGamingTech shows that AMD is expecting the same high demand for graphics cards that Nvidia had and still faces for their RTX 30 graphics cards. With the announcement of the Radeon RX 6000 coming on October 28th and the launch of the Ryzen 5000 processors on November 5th, customers might choose to buy AMD upcoming GPUs and CPUs given that the RTX 3080 stock is still very low.

The document sent to retailers and partners refers to multiple measures to prevent scalpers from getting their hands on all the initial stock. Just like Nvidia did after the influx of bots buying cards on Nvidia’s website, AMD recommends the use of CAPTCHA to verify that the buyer is a human and other bot detection and management tools. Similar to what EVGA is currently doing, AMD also mentioned the implementation of a queue system to reserve the customer place in a virtual line.

Other anti-scalping measures include the implementation of purchase limits for customers and resellers, switch to manual order processing, and allocate the product from the inventory only when the order is submitted or set a time limit for how long can the product be in the cart.

Besides preventing scalping from bots or customers, by following these measures AMD expects to “prevent site crashes or unresponsiveness” on retailers’ websites.

KitGuru says: Do you think retailers will follow AMD measures to prevent CPU and GPU scalping? With these measures, do you feel more assured that you will get the chance to buy the upcoming AMD CPUs and/or GPUs at launch?

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