To test power consumption today we are using a Keithley Integra unit and we measure power consumption from the VGA card inputs, not the system wide drain. We measure results while gaming in Tomb Raider at 4k resolution and the synthetic stress test Furmark – recording both results. 
All the GTX980 cards are very efficient, thanks to the advancements with the Maxwell architecture. The MSI GTX980 Gaming 4G consumes around 163 watts under gaming load.
Tags MSI GTX980 Gaming 4G MSI GTX980 Gaming 4G Review Nvidia GTX980 Nvidia GTX980 review Review
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no backplate, no sale
Agreed…nearly £500 for a GPU and it doesn’t have a backplate…ridiculous.
They would lose a sale from me because of it, same for their 970 as well with no backplate.
Your penny pinching will be costing you sales MSI.