To test power consumption today we are using a Keithley Integra unit and we measure power consumption from the VGA card inputs, not the system wide drain. We measure results while gaming in Tomb Raider at 4k resolution and the synthetic stress test Furmark – recording both results.
The graph above explains just how hard the Tri-X cooler has to work to maintain the temperatures we documented. We measured around 240 watts under load, which is around 80 watts more than some of the GTX980 solutions we have tested in recent months.
While most enthusiast gamers won't care about an extra 80 watts of power consumption at the socket, it is worth bearing in mind that any cooler Sapphire build for these R9 290X cards has to be extremely capable – they have to work much harder to maintain lower temperatures.