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Nintendo on NX: It was important for us to recommit to consoles

Although Nintendo confirmed earlier this year that it had begun development of its next-generation video game console code-named NX, it did not reveal any actual details about the forthcoming product. Apparently, the only reason why Nintendo disclosed the fact of development was to tell its customers that it will not exit the market of dedicated game consoles.

“Normally, we wouldn’t have taken that step of telling people we are working on the next system, but we wanted people to know we remain committed to the dedicated game device business,” said Scott Moffitt, executive vice president of sales at Nintendo of America, in an interview with Examiner.

It is not a secret that announcement of a new game console helps to sell existing hardware and software. Keeping in mind that sales of Nintendo Wii U are very slow, the company has clearly failed to make its current system popular, it made a great sense for the company to pre-announce its NX without revealing any details.


It is still unclear when Nintendo plans to release its next-gen system. It is logical to assume that the console will be released in 2016, around four years after Wii U. However, Nintendo does not want to confirm any timeframes. However, it claims that its customers were enthusiastic about the new console.

“Judging by our stock price, the [reaction] was very enthusiastic, but our game fans were also very enthusiastic,” said Mr. Moffitt. “People also respected the fact that we remain committed to making rich, deep experiences that they can enjoy in their living room.”

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KitGuru Says: If sales of Wii U do not pick up this year and in 2016 the company releases its NX system, then Wii U will be one of the worst selling game consoles in history.

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