Ark: Survival Evolved boosts price to £55/$60 ahead of full release

Ark: Survival Evolved has been in early access for a couple of years now but the journey out is now set, with the game getting its ‘full release' on the 8th of August. In preparation for this, Studio Wildcard has boosted the game's price, bumping it up from $29.99/£24.99 to $59.99/£54.99 on Steam.

The idea behind this price bump is to “ensure retail parity” at launch, which seems odd for a game that has been on sale for less than £10 before, according to the Steam Database. This move may have caught some by surprise but it was documented on the game's Steam page ahead of time, with the developers warning that “the game will be lower priced through Early Access, relative to its final full-version retail price”.

Aside from the base game, there is already an expansion for Ark ready to go too, the £14.99 Scorched Earth DLC, which grants access to a whole new game world. Those who already own Ark won't need to worry about the price increase but if you were holding out for the full version, then you will have to make peace with the new higher price.

KitGuru Says: Ark: Survival Evolved is a popular game but I do wonder how many people are going to be willing to pay full price for it at this point. If anything, I could see this pushing people to grey market key sellers, where the game will likely be less than half of the new price. How many of you already own or play Ark? Would you have paid full price for it? 

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