While Google first announced Stadia with a lot of promise, the service fell flat almost instantly and the disbanding of first-party studios and publishing services has led to interest dropping almost completely. Google may still be able to salvage Stadia though, by providing the cloud gaming tech to other developers and publishers.
According to a job listing for a Product Manager at Stadia, Google is looking to sell its cloud gaming infrastructure and tools to third-party partners who want to “build their own interactive streaming platforms”.
The full quote reads: “In addition to building our own video game platform we see an important opportunity to make our infrastructure and tools available to partners who want to build their own interactive streaming platforms. Our goal is to build a long-term, sustainable business that helps grow the industry across gaming and other interactive streaming applications.”
Google struggled to market Stadia properly from the get-go, focussing heavily on technical specifications and far-future features and possibilities, rather than doubling down on content. With that in mind, a transition to partnering with publishers and providing the technology to them could work out quite well.
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KitGuru Says: Did any of you try Stadia after launch? What was your experience like?