In recent weeks, Microsoft has signed legal agreements to bring Activision Blizzard titles to additional platforms, including Nintendo consoles and Nvidia's rival cloud gaming service, GeForce Now. Microsoft is looking to pile on here with additional deals with competing companies.
While Sony isn't playing ball with Microsoft's 10-year agreement, other companies are. Nvidia and Nintendo have already signed offers from Microsoft, which hinge on the Activision Blizzard deal being approved by regulators. Now, the company has signed an additional deal with Boosteroid, a cloud gaming provider based in Ukraine.
Players deserve more choice than they have now when it comes their favorite games. Today we've signed a 10-year deal with @Boosteroid_main enabling players to stream Xbox PC games, including Activision Blizzard PC titles like CoD following after close https://t.co/Xso6ykadw1
— Phil Spencer (@XboxP3) March 14, 2023
While many of you have likely not heard of Boosteroid, it is one of the larger cloud gaming providers in Europe with partnerships with AMD, Google, Philips, Intel, LG and others. The deal will see Call of Duty and first-party Xbox titles heading to Boosteroid's service.
Speaking on this specific deal, Microsoft President, Brad Smith, said: “This partnership builds on the $430 million in technology and financial assistance we have provided Ukraine since Russia’s unlawful invasion, and it exemplifies the steps we will continue to take to support Ukraine’s 160,000 software developers. It also adds to our recent agreements with Nintendo and NVIDIA, making even more clear to regulators that our acquisition of Activision Blizzard will make ‘Call of Duty’ available on far more devices than before.”
As pointed out by Windows Central, this may not be the last deal Microsoft has in its arsenal, so we may see a few more of these 10-year deals handed out before regulators in the UK and EU make their final decision on the Activision Blizzard deal in late April.
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KitGuru Says: Microsoft is making it very difficult for regulators to say that this acquisition is an anti-competitive move. Still, whether or not it will be enough to convince them remains to be seen.