Home / Tech News / Featured Tech News / Unity rejects $17.5B buyout offer, will continue acquisition of IronSource

Unity rejects $17.5B buyout offer, will continue acquisition of IronSource

Last week, Unity received a surprise acquisition offer, with mobile-focused company, AppLovin, offering $17.5 billion. There's just one problem, the merger would mean that Unity would have to cancel its previously announced deal to acquire IronSource. After talking it over, Unity has decided to go ahead with its original plans.

AppLovin made the offer last week, presenting an all-stock deal currently worth just over $17.5 billion. The Unity board evaluated the offer last week and has now announced that it will not be going ahead with the AppLovin merger, and will instead go ahead with its plans to acquire IronSource to bolster its mobile business.

In the announcement, Unity reiterates that AppLovin's offer was unsolicited. John Riccitiello, President and CEO of Unity, explained that the board believes that the IronSource acquisition is “compelling and will deliver an opportunity to generate long-term value”.

Ultimately, the board deems the IronSource acquisition as the most beneficial option for the company and shareholders. AppLovin has not responded.

Discuss on our Facebook page, HERE.

KitGuru Says: Unity will be staying as-is for now. The company also recently secured a government contract and entered a partnership with Microsoft, in addition to its on-going acquisition of IronSource, so the timing did seem odd for a potential buyout.

Become a Patron!

Check Also

Borderlands 4 Pitchford

Borderlands 4 surpasses 2.5 million copies sold

Borderlands 4 has been out for over a week now and despite some performance issues, …

We've noticed that you are using an ad blocker.

Thank you for visiting KitGuru. Our news and reviews teams work hard to bring you the latest stories and finest, in-depth analysis.

We want to be as informative as possible – and to help our readers make the best buying decisions. The mechanism we use to run our business and pay some of the best journalists in the world, is advertising.

If you want to support KitGuru, then please add www.kitguru.net to your ad blocking whitelist or disable your adblocking software. It really makes a difference and allows us to continue creating the kind of content you really want to read.

It is important you know that we don’t run pop ups, pop unders, audio ads, code tracking ads or anything else that would interfere with the KitGuru experience. Adblockers can actually block some of our free content, such as galleries!