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The truth behind Apple’s litigation against Samsung

While all of the major companies spend huge amounts of time and money suing each other, the most noticeable stories in recent months seem to have centred on Apple's attempt to block Samsung's tablets at every turn. Why is Jobs and Co so hot for the Korean love?  KitGuru gets the inside track from a contact inside a major chip supplier.

In November 1995, Bill Gates released a book called The Road Ahead. Alongside his analysis of where computing was in the 90s, he also discussed the regular dinners he would have with the CEOs from Novell, Compaq and the other multi-billion dollar organisations of the day – specifically to discuss the fact that extinction would certain and that none of them could survive long-term.

Prophetic stuff.

Steve Jobs certainly casts a giant shadow when it comes to financial performance charts on Yahoo Finance

Discussing the book, US magazine Time said, “Gates is as fearful as he is feared, and these days he worries most about the Internet, Usenet and the World Wide Web, which threaten his software monopoly by shifting the nexus of control from stand-alone computers to the network that connects them. The Internet, by design, has no central operating system that Microsoft or anybody else can patent and license. And its libertarian culture is devoted to open—that is to say, nonproprietary—standards, none of which were set by Microsoft”.

Tim Berners-Lee's internet was born on NeXT computers from (then Apple reject) Steve Jobs. The same Jobs that delivered the App Store concept to the world. Ironically, while the web remains (largely) open, it is the closed eco-sphere of the Apple OS and App Store that looks set to rule the next decade.

With Apple stock now worth almost $400 a share and an Apple store in every mall across the globe, why is the Jobs mob so interested in Samsung?

Word reaching KitGuru is that the Gates mob has set aside a huge marketing and support war chest to work with the Samsung mob next year, on an iPad killer.

Apple knows what's coming and is defending its look and feel and experience IP as hard as it can – as early as it can.

Can Samsung and Microsoft combine to fundamentally damage Apple's vitality in tomorrow's IT market?

KitGuru says: Launching an iPad killed in 2012, means an iPad 3 killer. Even with all of the resources available to Microsoft and Samsung, we're not convinced that this can be done. One thing is for sure, when you look at how Samsung has attacked the TV market – and how Microsoft has attacked the console market – neither company is shy of a price fight. No one else has managed to dent Apple's march toward global domination. Can Korean Gates do the impossible?  Apple is going to litigate to the full extent of its ability in order to prevent this happening.

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