While we did recently hear that Apple has put its TV streaming ambitions on hold, it looks like the company may still be in talks with some networks. We recently learned that Apple was named as a potential suitor for the sale of Time Warner and this week, it has come out that ESPN is in ‘on going’ talks with the company about its streaming service.
John Skipper, the president of ESPN, recently spoke with The Wall Street Journal, confirming that he believes Apple is in a great position to start up a TV service with a great OS platform for it: “They are creating a significantly advantageous operating system and a great television experience and that television experience is fabulous for sports.”
Skipper then went on to say that while Apple has ran into hurdles with other networks in regards to putting together bundles, ESPN continues to work with Apple: “We are big proponents of believing it would be a fabulous place to sell some subscriptions. We have ongoing conversations. They have been frustrated by their ability to construct something which works for them with programmers. We continue to try to work with them.”
Apple has been trying to prepare its Internet TV streaming service for cord cutters for well over a year now but unfortunately, many networks failed to agree on pricing and bundles. The thing causing the most disrupt was Apple’s ‘Skinny’ bundle, which was supposed to include some of the popular channels from multiple networks and be priced at around $30 a month.
KitGuru Says: Apple has been working on its TV streaming service for some time now but unfortunately, it seems to be taking them a lot longer to finalize than it had anticipated. Maybe we’ll finally see something official at some point this year.