Latest reports show that Apple are leveraging growth with revenues three times higher than their expenses.
Goldman Sach’s, the new Apple analyst says that their unique design concepts are helping to feed their growth “Apple’s hardware products often capture the hearts of consumer with their innovative and elegant designs, and this has been the case throughout the company’s 34-year history. Nevertheless, we believe Apple’s tremendous success in its most recent decade has been primarily driven by the evolution of its content and software platform, with the hardware devices serving primarily as platform delivery mechanisms.”
Bill Shope has been analysing the Apple machine and his report details the growing content and software ecosystem. He also details how Apple incorporate ‘switching costs’ to keep Apple customers loyal.
Shope places much of the success on Apple CEO Steve Jobs. “It is clear that Apple wouldn’t be successful today if it weren’t for the strategic vision of Steve Jobs. Mr. Jobs saw the shifting tides of consumer computing, and he capitalized on this by leading Apple in the development of one of the most powerful software and content platforms in the world. This platform may have never been created with any other leader at Apple. With that said, the platform is here now and it’s robust. We believe the current executive bench is more than capable of managing this platform into the future, notwithstanding the uncertainty that could be produced by a departure of Mr. Jobs or Mr. Cook.”
KitGuru says: It is hard to believe that Microsoft at one stage helped Apple through a financial tough situation by giving them hundreds of millions of dollars.