At this point, BlackBerry is in a tricky position financially so in an attempt to win back some customers, the company launched its first Android smartphone. However, this has led to some companies, like WhatsApp and Facebook to presume that BlackBerry OS might be dead now, which is causing support to be discontinued by the end of this year.
WhatsApp announced earlier this month that it would be ditching its BlackBerry app by the end of 2016 and Facebook also confirmed that it would be discontinuing support for the BB API as well.
As you might imagine, this hasn’t gone down too well at BlackBerry HQ, which built its reputation through messaging, email and social network support. Writing in a blog post, BlackBerry admitted that it did get in touch with Facebook and WhatsApp to try and sway them to keep supporting BlackBerry 10 but those discussions didn’t go favourably.
BlackBerry also took this opportunity to reaffirm its commitment to BlackBerry OS, despite launching an Android smartphone not too long ago.
KitGuru Says: BlackBerry itself seemed to be moving on from BlackBerry OS so it’s not too surprising to see some companies drop app support completely. Unfortunately, this may end up being another nail in BlackBerry’s coffin as most of the world seems to have moved on.