Samsung is getting aggressive in its fight for market share as the announcements of the iPhone 6S and 6S Plus loom. In an attempt to win some iPhone users over in the US, the company is offering customers a chance to ‘test drive’ one of Samsung’s new Galaxy devices for 30 days, for just $1.
The new promotion specifically targets Apple users, so you can only actually sign up if you currently own an iPhone. In exchange for $1, Samsung will let iPhone users try out their choice of Galaxy S6 Edge, Galaxy S6 Edge+ or even the Galaxy Note 5, on a carrier of their choice, with an activated SIM and data plan.
Essentially, Samsung wants to give you the full experience for a month. Obviously for security reasons, anyone that fails to return their smartphone will be slapped with a bill for the full retail cost of the phone. Presumably similar rules apply to those that break their handsets.
This isn’t the first time Samsung has tried this, it ran a similar promotion last year, though you had to walk in to a store to pick up a device, rather than doing everything through the mail. Either way, this is a pretty bold move on Samsung’s part. You can sign up for the test drive promo, HERE.
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KitGuru Says: Samsung’s Galaxy line up have been declining in sales over the last couple of years, so seeing the company get so aggressive with its promotions isn’t too surprising. I do wonder how many people will choose to do this though and how many of them will actually stick with Samsung after.