GPU prices may rise due to AI-driven memory squeeze

A new report has surfaced claiming AMD is warning its AIB partners of an impending second price increase for its GPUs, this time driven by rapidly rising memory procurement costs.

As pointed out by VideoCardz, the memory market is being squeezed by the AI sector's insatiable demand for HBM and server-grade DDR5. As foundries shift capacity to meet that demand, prices for other components are increasing. Recent reports show DRAM contract prices rising sharply, with GDDR6 seeing an increase of around 30%.

This unconfirmed report comes at a particularly frustrating time for gamers, as prices for certain GPUs had only just begun to normalise after months of inflation. If this report is proven to be true, that price trend will likely revert.

AMD has made no public statement on this and if there are indeed price rises on the way, it could take weeks or months to filter down to the retail market.

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KitGuru says: PC gamers only just got through the rough cryptomining years, which led to huge supply/demand issues. Now, it looks like we may have to contend with AI companies driving up prices instead. 

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