Xbox shows off new console boot up sequence as part of brand refresh

In the wake of Asha Sharma’s appointment as the new CEO of Xbox, we’ve seen the console maker rather quickly pivot away from its previous brand identity which it had built over the past couple generations. Following the unveiling of their new logo, Xbox have now shared a look at the new console boot up sequence coming to all systems soon.

Asha Sharma has been rather active online since her appointment as the new Xbox CEO. Alongside responding to fans, Sharma has been sharing various titbits regarding Xbox and its future.

After the recent unveiling of Xbox’s new shiny and translucent logo, Sharma has now taken to Twitter to show off the brand new console boot up sequence, writing: “New boot up coming next Wednesday. Sound on!”

While relatively basic, the new intro is clean and does help to freshen up Xbox’s visual identity (which has trended somewhat towards minimalism and flatness over the years).

The accompanying audio is perhaps more hit-or-miss, with it starting on a bit too much of a strong note – though we will have to wait and see how it both looks and sounds when being booted up on an actual console.

Regardless, while a logo refresh and a new boot up sequence is far from transformative, it does feel as though Microsoft / Xbox under Asha Sharma is trying to win back long-lost fans.

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KitGuru says: What do you think of the new logo and boot up sequence? Which Xbox intro is your favourite of all time? Is the new audio jarring or pleasing to your ears? Let us know down below.

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