Xbox reportedly not doing a player wrap-up for 2025 due to marketing budget reallocation

Popularised by the likes of Spotify, most services nowadays offer their users a year-in-review of sorts, in which you can learn about your consumption habits from the past 12 months. While Xbox has offered wrap-ups for previous years, an insider is claiming that budget reallocations have led to Microsoft cancelling 2025’s Xbox year-in-review.

As reported by known insider Jez Corden, Microsoft is not planning to have their own year-in-review for 2025. While this decision is rather odd as it is unlikely to be too costly to temporarily host a site featuring stats which the console manufacturer already tracks on a daily basis, according to Corden:

“A lot of the ‘marketing budget’ that would've typically been allocated to something like an ‘Xbox Wrapped’ is being poured into efforts to celebrate [upcoming] major milestones for Xbox, its brands, and some of its games” (such as Xbox’s 25th anniversary, Blizzard’s 35th and Bethesda’s 40th).

While there is no denying that 2026 could be a big year for Microsoft, the optics of being unwilling to spend a bit of money on a community-focused wrap-up using pre-existing stats and some basic graphics is concerning to say the least.

In case you missed it, PlayStation’s 2025 wrap-up went live a couple days ago, the details of which can be found HERE.

KitGuru says: Do you enjoy checking out your wrap-ups each year? Is budget reallocation a good enough excuse? Let us know down below.

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