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The video games industry has always relied on retail shops to sell consoles, games, accessories and more. Of course, this comes with added costs and prices for consumers. PlayStation is now offering a way to cut out the middleman as their new ‘PlayStation Direct’ store is set to open in the UK soon.
Making the announcement on Twitter, the official German PlayStation account said (as translated by Google) “The http://direct.playstation.com Store is coming to Europe, starting with today's official launch in Germany. The UK, France, Belgium, the Netherlands and Luxembourg will follow shortly. Visit the store for more information!”
Der https://t.co/mC4dS122mk Store kommt nach Europa, beginnend mit dem heutigen offiziellen Start in Deutschland.
In Kürze folgen Großbritannien, Frankreich, Belgien, die Niederlande und Luxemburg.
Besucht den Store für weitere Informationen!
— PlayStationDE (@PlayStationDE) November 8, 2021
PlayStation Direct is an online store where you can buy video games, consoles, accessories and more directly from the manufacturer. While companies such as Nintendo and Microsoft have for years allowed fans to purchase directly from them, PlayStation have not. It is therefore exciting to see this new store coming to many European countries. Hopefully the shop has a much better system to manage the high demand for PS5 consoles.
The one thing we do not yet know is whether prices will be reduced to reflect the reduction in costs brought about by purchasing directly from the business. That being said, as PlayStation will still need to appease the other retailers, it is unlikely. Even so, the US PlayStation Direct offers free express shipping for PS Plus members, so it looks like there will be ways to incentivise buying direct from PlayStation.
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KitGuru says: What do you think of this announcement? Will you use the website? Should prices be lower to reflect the lower costs? Let us know down below.
