Home / Lifestyle / Adidas is now the official sponsor of Spanish eSports team ASUS ROG Army

Adidas is now the official sponsor of Spanish eSports team ASUS ROG Army

It seems like one of Europe’s best-sponsored eSports teams, ASUS ROG Army, has snapped up another major deal under the form of German sporting goods brand, Adidas. The company has announced it has signed a sponsorship with the Spaniards to supply them with custom-designed uniforms, bearing team and sponsor insignia, until 2020.

Instead of throwing copious amounts of money at yet another pro athlete or team, Adidas has thrown its weight in with Asus and Intel, and will be supplying the ASUS ROG Army with new threads for a three-year period (and probably an undisclosed amount of money). ASUS ROG Army kit will also be put on sale in the Spanish professional videogaming league’s (LVP) official store, for team fans to snap up.

To put this in perspective, the team will join the ranks of Real Madrid and Manchester United, as Adidas-sponsored athletes.

A little over a year old, the ASUS ROG Army is one of the top Spanish League of Legends teams, but otherwise less-known outside Spain. Its team roster includes not only Spanish but also Serbian and Portuguese players.

Now, it’s a matter of time until this type of sponsorship takes hold with Adidas rivals Puma, Reebok and Nike, and it sounds like a welcome boost to eSports in general.

KitGuru Says: We all knew this was coming – mainstream sporting goods brands moving in on the eSports phenomenon, but hopefully this will mean monetisation, more sponsorships, more teams and more competitions with bigger prizes. Other brands will follow suit.

Check Also

Overclockers UK’s second round of Black Friday deals are up

Update 20/11/2017: Overclockers UK has now released its second wave of deals, with more cases, …

  • Ⅼasτ ʍoᴨтh cհeck i ᶃᴑt ᴡas Ƽ00০ d๐llαrs for Ꮃoгκinց τᴡeΙvе h ԝeekly foᴦ freelancing оver ɩπtегnеt frorn horne. Μʏ sister has a frieпᏧ ᴡhо aveᴦɑɡes Abouᴛ lӀ0ОΟ bʋϲks Ϻoոτhוy Foг Ꮥ०мe Тimе Now AᴨᏧ ƽhe іƽ w໐ᴦking ſoᴦ aЬ૦uτ ᒿ0 Hᴦƽ ⼃Wе℮kIү܁ I ᏧᎥᑯn’t ᖯeleӏve іt ɑᴛ first bʋt later ͺ coulԁn’т beןeive h૦ᴡ ℮aѕყ it waƽ ௦ϖϲe 1 tᴦied іt. Thіs һɑƽ enᑯlesѕ poteϖtіal… Cheᴄk iᴛ ೦ut wհατ iᴛ ɪs thɑt ן ԁo˃ RU.VU/by3ar

    swedr

  • Lelisevis

    Expect the sales of stretchy waist band trousers and XXXL T-shirts to increase in a store near you soon.

  • Lisajmaggio

    My last paycheck was $22500 for working 12 hours a week online.Start earning $97/hour by working online from your home for few hours each day with GOOGLE… Get regular payments on weekly basis… All you need is a computer, internet connection and a litte free time… Read more here
    !wr170c:
    ➽➽
    ➽➽➽➽ http://GoogleFinancialCashJobs170OfficeDeals/GetPaid$97/Hour ★✫★★✫★✫★★✫★✫★★✫★✫★★✫★✫★★✫★✫★★✫★✫★★✫★✫★★✫★✫★★✫★✫★★✫★✫★★✫:::!wr170u:……..