Sony’s recent PlayStation State of Play set new viewership records

Since their pivot to digital showcases, Sony has created two different and distinct online events – those being their State of Plays and the more substantial PlayStation Showcases. Despite the former typically featuring lower-stakes announcements, the console maker’s recent State of Play stream broke records with over 2 million concurrent viewers.

As reported by StreamCharts, Sony’s recent State of Play showcase (which took place on the 12th of February) saw a massive boost to its viewership counts when compared to prior similar showcases.

According to the publication, the 45 minute presentation saw a total average viewership of 1.8 million, with peak concurrent watchers surpassing 2.18 million – both of which were new records for its State of Plays.

Beyond this, other interesting stats include the fact that the SoP was co-streamed by over 1000 different channels for the first time, indicating an increase in awareness of the event across the board.

As mentioned, State of Plays typically feature smaller announcements when compared to the company’s grander PlayStation Showcases. That said, with State of Play quickly becoming a recognisable brand name similar to that of Nintendo Directs, it will be interesting to see whether the company winds up sticking with the branding for its upcoming Summer event – or if they will continue with their two-pronged approach.

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KitGuru says: Did you catch the SoP when it was live? Do you prefer this branding, or PlayStation Showcases? Should the console maker keep both events separate? Let us know down below.

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